The Path of Emotional Value Driving Consumption Upgrading：Taking Pop Mart as An Example

ZHAN Yong　WEI Yi

New Economy ›› 2026, Vol. 47 ›› Issue (4) : 66-86.

PDF(1962 KB)
PDF(1962 KB)
New Economy ›› 2026, Vol. 47 ›› Issue (4) : 66-86.

The Path of Emotional Value Driving Consumption Upgrading：Taking Pop Mart as An Example

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 47(4): 66-86

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